Find keywords of your competitors
Use the competitor's domain or URL and start optimizing for the most relevant keywords of your niche.
1. How to start your competitor-based keyword research
The main point of keyword research is to find the most relevant keywords that people search for in your niche. The option to find keywords that your competitors already rank for is ideal for this.
You don't need to start with the main seed keywords and browse through hundreds of suggestions. In this case, just enter the domain of one of your competitors and KWFinder will fetch the top ranking keywords.
Let's say you plan to blog about
“homemade coffee”. One of your competitors will be theroasterie.com. Type it in the search form and hit the green button. If you are going to target a specific location, select from the countries in the dropdown menu.
If you are going to target a specific location, select from the countries in the dropdown menu. Websites rank for different keywords depending on the selected location. Keep in mind that the search volume of the keyword can be 1,000 in one country and 5,000 in another. Considering these specifics, you should take a look at more locations for deep insights.
Currently, the competitor-based keyword research in KWFinder is based on more than 100 million keywords in 18 locations.
Once you pick the keyword let’s say in the USA but your target audience is only in Los Angeles, just switch the tab above the search form to “Search by keyword” and analyze its search volume and SERP for this location. There are more than 50k locations with local SERPs to select from.
If you pick more keywords, copy them to the clipboard and use the bulk import feature while selecting the desired location.
Depending on the number of keywords the domain ranks for on the 1st SERP and on your subscription plan, you will see up to 700 keywords. The bigger the competitor is, the more keywords the domain ranks for.
2. Narrow down your research with exact URLs
In many cases, the keywords that the root domain ranks for are not exactly the kind of data you are looking for.
Let's review theroasterie.com. This domain ranks for keywords such as
“roastery coffee” and some other terms that are not that relevant since we plan to write a specialized blog post about
That's why analyzing the exact URL such as
theroasterie.com/blog/diy-coffee-how-to-make-the-best-homemade-latte/ is the right input for our keyword research.
Among other relevant terms, the URL ranks for “homemade coffee”. Exactly what we are looking for!
3. Optimize your content for the most relevant search terms
The competitor-based keyword research in KWFinder gives you the most relevant keywords thanks to:
- Top keywords your competitors rank for
- The highest organic position reached for each keyword
- Top paid keywords the domain is advertised for in Google Ads
- The Estimated Traffic per Month based on the search volume and the organic position
- Exact search volumes, historical search trends, CPC and PPC
- The most accurate Keyword Difficulty
- Immediate SERP analysis
4. Pick keywords that you can really rank for
Once you explore the keywords of your competitor and analyze the search volumes and historical trends, it's critical to pick the ones you can really rank for.
The Keyword Difficulty is a metric that will inform you about this by estimating how hard it is to get on the 1st SERP when optimizing for that particular keyword. It's on a scale from 0 to 100.
When we get back to our example, the Keyword Difficulty will tell you how hard it is to rank on the 1st SERP together with
“theroasterie.com”. Don't forget to use the Filter to get rid of keywords with high difficulty or low search volume.
5. Find new competitors and their keywords
Once you finalize the list of keywords you plan to optimize for, save them to a keyword list and continue with the analysis by spying on other competitors.
Find more competitors
You don't have to know all of your competitors! Based on the original domain or URL and keywords it already ranks for, KWFinder suggests other competitors you might have missed.
Analyze them and find new super relevant keywords. Or you can expand the competitor research in SiteProfiler to analyze the SEO and popularity metrics, website traffic, top content, backlink profile and other useful information to get a detailed view of your competitor. SiteProfiler is part of the Mangools SEO package.
Likewise, you can find keywords of competitors that are in the SERP table. These options will help you find a lot of keywords that you should start optimizing your website for.