Find new keyword opportunities and prepare your content right on time
Identify seasonal keywords and historical search trends. See exact search volumes and metrics for hundreds of keywords.
1. Identify seasonal and trending keywords
There are many seasonal keywords with huge search volumes during a specific period of time in a year. They represent many opportunities for preparing well-timed content to bring loads of organic traffic.
Check the search trend in the upper right part of the screen in the KWFinder app. You will see a nice chart with the search trend. Or quickly browse through the first column of the metrics in the keyword suggestions table to check the trend of the last 12 months.
One of the typical examples is
“pop up tent”, a keyword which is popular during the summer period. The search volume is 4 times bigger than in the winter. Likewise,
“cashmere scarf” is 12 times more popular in December than in July or August.
Once you spot such keywords that are relevant to your niche, save them to a list so you have them ready for your website when the right time comes.
When optimizing for seasonal keywords, it’s a good idea to implement them in advance. Specifically for very time sensitive terms connected with periods such as Black Friday, Easter or Halloween. That’s because you need to reserve some time for Google to crawl and index the updated content.
2. Find a hidden treasure thanks to Google Trends and historical search volumes
Seasonal keywords are great for short-term optimization hacks. However, knowing the historical trends and search volumes gives you a lot more value when optimizing for long-term goals.
There are two tabs in the upper right part of the screen dealing with search trends:
- Monthly Searches: Historical search volumes
- Interest: Google Trends
While Monthly Searches chart lets you see the historical search volume values by month from up to 2014, Google Trends inform you about the overall popularity of the analyzed keyword from up to 2004.
Once you find a trending keyword that is relevant for your niche, go ahead and optimize your content for it. You may jump on a train of popularity even before one of your competitors finds out. These metrics help you to identify new cool keyword ideas that your competitors are missing.
3. Get the exact search volume for each keyword
All the keywords in KWFinder have exact search volumes. You will not see any ranges. As we post-process the data and try to detect close variant keywords in order to provide search volumes that are more precise, many of the numbers will not correlate with the ones in Google Keyword Planner or any other tools solely based on GKP’s data.
There are many close variant keywords. We aim to detect them and clean their search volumes in the following cases:
- American vs. UK English (i.e. optimization vs. optimisation, analyze vs. analyse) or other language regional specifics
- Abbreviated vs. full-length terms
- Plural vs. singular
- Different spelling (i.e. jobtitle vs. job title)
- Punctuations (i.e. children game vs. children’s name)
Let’s see an example: “cat collars”. The average monthly search volume in KWFinder is 9,867 while in GKP it is 14,800. This is most probably the case “plural vs. singular”.
Because of this (and many other cool features), we believe that KWFinder is your #1 Keyword Planner alternative.