KWFinder / Features / Search volume and keyword metrics

Exact keyword search volume and long-term search trends help you identify tons of keywords

Let’s find new keyword opportunities that will boost the organic traffic of your website.

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1. Identify seasonal and trending keywords

There are many seasonal keywords with huge search volumes during a specific period of time in a year. They represent many opportunities to create well-timed content to bring more organic traffic to your website.

  • Check the search trend in the upper right part of the screen in KWFinder to see the long-term search trend chart
  • Check the search trend in the upper right part of the screen in KWFinder to see the long-term search trend chart
Screenshot of search volume chart showing seasonality of keyword

A common example is “pop up tent”, a popular keyword during the summer period. The search volume is 4 times bigger than in the winter. Likewise, “cashmere scarf” is 12 times more popular in December than in July or August.

Once you spot such keyword search volumes, save these keywords to a list so you have them ready for your website when the right time comes.

Once you spot such keywords that are relevant to your niche, save them to a list so you have them ready for your website when the right time comes.

Quick tip

When optimizing for seasonal keywords, it’s a good idea to implement them in advance. Specifically for very time sensitive terms connected with periods such as Black Friday, Christmas, Easter or Halloween. That’s because you need to reserve some time for Google to crawl and index the updated content.

2. Find a hidden treasure thanks to Google Trends and long-term keyword search volumes

Seasonal keywords are great for short-term optimization hacks. However, knowing the historical trends and keyword search volumes gives you a lot more value when optimizing for long-term goals.

There are two tabs in the upper right part of the screen dealing with search trends:

  • Monthly Search Volumes: Keyword search volumes with historical data
  • Interest Over Time: Google Trends

While long-term keyword search volume lets you see the average search volume in history, Google Trends chart informs you about the overall popularity of the analyzed keyword during the time. Both metrics offer data from up to 2014.

Screenshot of google trends

Once you find a trending keyword that is relevant for your niche, go ahead and optimize your content for it. You may jump on a train of popularity even before one of your competitors finds out. These metrics help you identify keyword ideas that your competitors miss.

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Get hundreds of keyword ideas with one click.

3. Get the exact search volume for each keyword

All the keywords in KWFinder have exact search volumes. You will not see any ranges. As we post-process the data and try to detect close variant keywords in order to provide search volumes that are more precise, many of the numbers will not correlate with the ones in Google Keyword Planner or any other tools solely based on GKP’s data.

Close variant keywords

There are many close variant keywords. We aim to detect them and clean their search volumes in the following cases:

  • American vs. UK English (i.e. optimization vs. optimisation, analyze vs. analyse) or other language regional specifics
  • Abbreviated vs. full-length terms
  • Plural vs. singular
  • Different spelling (i.e. jobtitle vs. job title)
  • Punctuations (i.e. children game vs. children’s name)

Let’s see an example: “cat collars”. The average monthly search volume in KWFinder is 9,867 while in GKP it is 14,800. This is most probably the case “plural vs. singular”.

Because of this (and many other cool features), we believe that KWFinder is your #1 Keyword Planner alternative.

kwfinder vs google keyword planner

Try KWFinder now

Get hundreds of keyword ideas with one click.